“The long term value of the underlying story IP and ancillary music rights is a long term bet we are placing across the media space,” Gutstadt said.

During his career, he has collaborated with an array of platinum-selling A-listers in the music realm.Īudio Up is focused on a music-first approach to podcasting by creating a new form of music discovery with a slate of scripted musicals.

Gutstadt is a producer, songwriter, inventor and live events director known for creating the Jingle Player, technology controlled by his previous company, Jingle Punks. In addition to podcast distribution, LiveXLive will have a second window opportunity to develop these podcasts into film and television properties, and artist album releases. Both LiveXLive and Audio Up will be co-funding the joint venture and all revenue generated as part of the deal will be evenly split. The new shows will feature both a variety of different major recording artists as well as original music. The sector’s growth has spawned a raft of M&A deals and Hollywood adaptations of shows, and advertising revenue in the sector is approaching $1 billion a year.Ĭovered under the deal are LiveXLive’s exclusive distribution and advertising sales rights for existing Audio Up podcasts, as well as co-ownership of planned new podcast shows.

Podcasting has been booming of late, even though Covid-19 slowed listenership for a time, with commuting and public transportation paused or diminished. Anthony Scaramucci To Dish On His 'Protégé', Fallen Bitcoin King Sam Bankman-Fried In 'Tales From The Crypto' Podcast Series From Audio Up

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